Examining Gender Effects in Technology Acceptance by Arabian Workers: A Survey Study
نویسندگان
چکیده
While information technology is increasingly ubiquitous globally, the pace at which the technology has disseminated varies in different regions. We study technology acceptance by working individuals in the Arabian region, which has recorded substantial growths in technology infrastructure and deployments. We focus on gender because the Arabian region has a long-standing cultural tradition and entrenched social norms that distinctly define the gender roles. We develop a factor model, premised on the theory of planned behavior and the technology acceptance model, which explains the focal technology acceptance phenomenon. We test the model and the hypotheses with the responses from 1,088 Arabian workers from 56 firms that participate in our survey voluntarily. The model accounts for a significant portion of the variances in the workers’ intentions to use computer technology. We find that gender moderates the effect of subjective norms on intention (significantly stronger for males than for female workers) and the influence of perceived usefulness on attitude (significantly stronger for male than for female workers). However, the moderating role of gender appears insignificant on other relationships we hypothesized. Our findings have several important implications for both research and practice, which we will discuss in this paper.
منابع مشابه
Examining the Moderating Role of Gender in Arabian Workers' Acceptance of Computer Technology
متن کامل
Gender Differences in the Perception and Use of E-Mail: An Extension to the Technology Acceptance Model
This study extends Davis' (1989) TAM model and Straub's (1994) SPIR addendum by adding gender to an IT diffusion model. The Technology Acceptance Model (TAM) has been widely studied in IS research as an explanation of the use of information systems across IS-types and nationalities. While this line of research has found significant cross-cultural differences, it has ignored the effects of gende...
متن کاملCultural Impacts on Acceptance and Adoption of Information Technology in a Developing Country
This study investigates technology adoption behavior of Saudi Arabian knowledge workers using desktop computers within the context of TAM2, and the unique effects of Saudi culture on IT adoption within the developing, non-Western, country. Following the guidelines of the etic-emic research tradition, which encourages cross-cultural theory and framework testing, the study findings reveal that th...
متن کاملExamining Effects of Cognitive Style on Technology Acceptance Decisions
Acceptance of information technology by targeted users has been examined considerably by previous information systems (IS) research. A review of extant literature suggests a focus on the effects of important individual differences, such as attitidinal beliefs, perceptions, basic computer skills, gender, and age. Several theoretical models or frameworks prevail and have been empirically tested u...
متن کاملAn Application of the UTAUT Model for Understanding Acceptance and Use of ICT by Nigerian University Academicians
This study examines the acceptance and use of ICT by Nigerian university academicians. The model validated is the Unified Theory of Acceptance and Use of Technology (UTAUT). Using a pilot study, one hundred questionnaires were administered and collected at the University of Jos Plateau State, Nigeria. The construct was significantly correlated with behavioral intention (BI). This implies that t...
متن کامل